About
We're Leland and DJ.
We help coaches and creators who already make money turn their content into a business that frees them up.
Co-host
Leland Redfield
Leland co-hosts The Bottleneck Breakdown with DJ Willingham and helped build SarahBethYoga on YouTube. He runs the business side: the numbers, the systems and the AI helpers that give owners their time back.
Leland wroteWhy Viral Videos Get You Zero Leads (and What to Track Instead)
Co-host
DJ Willingham
DJ co-hosts The Bottleneck Breakdown with Leland. He built his YouTube channel, the DNA Show, to about 400K subscribers, and he's been making sneaker and fashion content since his first sneaker page in 2010.
What we believe
The business should free you up to do what you love.
More coaching or more running the business. Your choice. We don't care how big it looks from the outside. We care whether it gives you your week back.
We've been constantly improving this since 2020, and since AI came out we keep refining and finding better ways to free you up.
Watch us work: why one link beats ten.
Free 4-2-1 Newsletter + Training Bonus
Want to see how we think about your business?
Join the free 4-2-1 Newsletter and get the 18-minute Bottleneck Breakdown training on how we find the one thing that's stuck, and what we'd fix first.
Join the Free 4-2-1 Newsletter + Get the 18-Minute Bottleneck Breakdown Training Bonus