How to Get Content Ideas From One Keyword (50 Video Ideas)
The hardest part about staying consistent is running out of ideas. If you don't have topics to run with, it's very hard to get output. But if you have one keyword you're going to own, it's easy to find 15, 20, 50, even 100 videos. Here's how we do it.
Watch on YouTube: How to Get Content Ideas From One Keyword (One Topic, 50 Videos)
How do you get content ideas from one keyword?
Pick one keyword you want to own, then list every way to cover it: every product, every version, every mistake, every season. Each one is its own video. DJ calls it rinse and repeat. You stop asking "what do I post today?" because the list is already sitting there.
DJ's take: "If you have a keyword that you're going to dominate, it's very easy to find 15, 20, 50, 100 videos that align with that one keyword and different ways to go about it."
This works for any business that makes content. The keyword is just the thing your buyers already search for.
What does one keyword into 50 videos look like?
DJ's go-to example is sneaker lacing tutorials. He could make one video on lacing Air Jordan 1s. Or he could turn it into a series: Air Jordan 1 through 23, then Air Force Ones, Dunks, and every other shoe. One topic, about 50 videos, and he never runs out of something to make.
In his words: "Now I got 50 different videos that I can make on this same topic and just rinse and repeat. Now I'm not running out of ideas and I always have something to create."
Leland pushed it further. Do the bad version too: "don't do this when you're lacing." Do lacing tutorials with different types of laces. "That lacing tutorials video is a flower that can blossom into 100 pieces of content."
Here's the same idea as a list you can copy:
- The keyword: lacing tutorials.
- Every product: Air Jordan 1 through 23, Air Force Ones, Dunks.
- Every mistake: what not to do with each one.
- Every variation: different types of laces.
- Every combo: a do's video, a don'ts video, then both together.
How do you turn one video into three?
Make a do's video. Make a don'ts video. Then cut them together into a do's and don'ts video. Now you've got three videos, and you only did the work on two. Post all three. Same with tutorials you can run forwards and backwards. Each direction can be its own video, and both still entertain.
Another one we like is the capsule wardrobe. You start with a few pieces and mix and match them into a bunch of different outfits. One set of clothes, tons of content. And every video has a natural call to action: if you want this wardrobe, click the link in the bio.
That's the point of this whole post. Every one of these videos needs somewhere to send people. We wrote about why in why viral videos get you zero leads.
What does "one format" mean for content?
A format is the shape your video takes. Short form and long form are two formats. Inside those, there's the style: a tutorial, a this versus that, a pros versus cons, a talking head, or just B-roll with text overlays. Pick one you can repeat, then let your numbers tell you which one sticks.
| Format | What it looks like |
|---|---|
| Tutorial | Step by step, like a lacing guide |
| This versus that | Two options side by side |
| Pros versus cons | What's good, what's not |
| Talking head | You, on camera, explaining |
| B-roll and overlays | Footage with text on top |
DJ's rule for picking: "You'll find those as you see what's getting sticky and what's starting to get the most views in that first 30 days."
We do the same thing. The video this post comes from was a new format for us. We chose it because it might be easier to produce and easier to watch. "But it also might tank. And so this is us testing in the real world." If it works, we double down. If it doesn't, we retool and find a different format.
Can you reuse the same footage in different videos?
Yes, and you should. Film once, then use that footage again with a different topic. All you have to do is add new text and switch the narrative a little. It's the easiest way to keep posting when filming takes time. DJ's advice: "Don't be shy of using the same footage multiple times in different videos."
This is how the series stays easy. You're not starting from zero every time. You're building a library you can keep pulling from.
Free training
Making plenty of content but the money's still stuck?
The training shows what to fix first.
Watch the trainingWhat does "get ahead of the season" mean?
It means your seasonal videos go out before everyone else's. DJ doesn't wait until back to school shopping is already happening. He wants his videos out two weeks before everybody else, so they're already picking up momentum. When the season hits, he doubles down with more videos. Think a quarter ahead, about three months.
DJ: "You don't want to be last minute like, 'Oh, back to school shopping is already happening.' Like, no. I need to already have my videos already out 2 weeks before everybody else is posting back to school content."
We filmed this in October with Black Friday coming. Leland's point: "Q4 is a buying quarter. You can make a ton of money in Q4. So, don't wait on this stuff." Start looking at Black Friday and Christmas in October, not in late November.
Buyers really do start early. In the 2026 Deloitte Holiday Retail Survey of 4,000 US consumers, 22% said they'd shop sooner than last year, and 1 in 4 had already made some holiday purchases during June promotions. And in the NRF's 2025 holiday survey, 42% of shoppers planned to start browsing and buying before November. If your video goes up the week of the sale, a lot of people already started.
How do seasons give you unlimited content ideas?
Every season and every holiday is a fresh angle on the same keyword. Fall, winter, spring, summer. Then Halloween, St. Patrick's Day, the Fourth of July. Each one gets its own outfits, its own tips, its own videos. DJ calls it "an unlimited glitch for content ideas." The calendar hands you a new topic every few weeks.
DJ: "You have fall season, summer, winter, spring, all those. Boom. There's all your clothing ideas right there."
There's a second play here, too. Use the season that's ending. DJ buys furniture the same way. Stores rotate seasonal displays, and you can get the same nice pieces heavily discounted when they're going out of season. Clothing works the same. Buy a winter coat in the spring, and you're wearing it next winter for way less.
That's a whole series on its own: what to buy as it goes out of season. And it's killer content, because people want the link. Leland's reaction while DJ explained it: "Oh, well, send me the link." Then you point them there, or have them comment on the post to get it. You could become the person who always knows where the deals are.
How do you start this week?
Start small and build the list once. Pick the keyword, write out every angle under it, choose one format, and film so you can reuse the footage. Then look at the calendar and get your next seasonal videos out early. Every video should point to one place, so the views turn into something.
- Pick one keyword your buyers already search for.
- List every product, version, mistake and variation under it. Aim for 50.
- Choose one format you can repeat. Watch the first 30 days of numbers.
- Film once and reuse the footage with new text and a new angle.
- Put the next season on your calendar now. Get your videos out early.
- Send every video to one place. Here's how to set up one link in your bio.
FAQ
How many videos can I get from one keyword?
Usually more than you think. DJ's lacing tutorials keyword covers Air Jordan 1 through 23 plus other shoes, about 50 videos, before you add mistakes or lace types.
Should I stick to one content format?
Start with one you can repeat, like a tutorial or a this versus that. Watch which one gets sticky in the first 30 days, then double down on it or retool.
Is it okay to reuse the same footage?
Yes. Add new text and switch the narrative a little. Using the same footage in different videos is one of the easiest ways to stay consistent.
How far ahead should I plan seasonal content?
About a quarter, or three months. At minimum, get your seasonal videos out a couple of weeks before everyone else starts posting about it.
One keyword. One series. Rinse and repeat. You're off to the races.
Free training
Never run out of ideas, and make them count
The business should free you up to do what you love, more coaching or more running the business, your choice.
Watch the trainingAbout the authors
